Political psychology of voter preference: Candidate or Manifesto / Fairuz Hidayat Merican Wan Merican ... [et al.]

• Main Authors: Wan Merican, Fairuz Hidayat Merican, Narani, Junaidi @ Saudi, Junaidi, Noni Harianti
• Format: Research Reports
• Language: English
• Published: Universiti Teknologi MARA, Cawangan Sarawak 2009
• Subjects: JA Political science (General); JC Political theory. The state. Theories of the state
• Online Access: http://ir.uitm.edu.my/id/eprint/41429/1/41429.pdf; http://ir.uitm.edu.my/id/eprint/41429/
• Institution: Universiti Teknologi Mara

Candidate and manifesto are normally the two elements that are actively involved during an election especially the campaigning period. They are short-term factors and thus have an instant impact on voter preference within the election period itself. The objective of this study is to determine which...