ENT 530 Social Media Portfolio / Nurul Fatin Farhanis Muhamad Zakir

• Main Author: Muhamad Zakir, Nurul Fatin Farhanis
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Planning. Business planning. Strategic planning; Business. Business enterprises. General works, treatises, and textbooks; Merchandising
• Online Access: http://ir.uitm.edu.my/id/eprint/41605/1/41605.PDF; http://ir.uitm.edu.my/id/eprint/41605/
• Institution: Universiti Teknologi Mara

Sky S.oul is a new company that offered a very special, unique, affordable and healthy foods for all range of ages and for all kind of people. We make someone who loves seafood enjoy the taste of it in a simple way without stressed about how to find it and how much time they need to sacrifice to prepare for it. This company sells Yong Tau Foo with a various choices of items and they will be served with 3 choices of base. Emphasis is placed on high - favourable products driven by preference of individuals. Sky S.oul competes in a highly fragmented and competitive market. It has carefully combined a variety of promotional strategies into a unique marketing mix to gain as many market share as possible. We mainly focused on social media users to promote its product especially Facebook. In the future, we plan to roll out and strengthen an e-commerce marketing campaign based on web content, search engine optimization that can sets Sky S.oul apart from it's competitors.