Evaluate and rank the smartphone brand using fuzzy AHP and PROMETHEE / Diana Sirmayunie Mohd Nasir, Nurshahira Zawawi and Suzanawati Abu Hasan

• Main Authors: Mohd Nasir, Diana Sirmayunie, Zawawi, Nurshahira, Abu Hasan, Suzanawati
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Fuzzy arithmetic
• Online Access: http://ir.uitm.edu.my/id/eprint/41809/1/41809.pdf; http://ir.uitm.edu.my/id/eprint/41809/; https://jurnalintelek.uitm.edu.my/index.php/main
• Institution: Universiti Teknologi Mara

A buying decision process is one of the Multi-Criteria Decision Making (MCDM) problems faced by everyone in daily life. One example is the selection of smartphones brand in the market. Thus, the study is conducted to evaluate the most effective criteria for buying smartphones and to rank the people&...