Factors affecting customers’ online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]

• Main Authors: Othman, Abdul Kadir, Wan Taha, Nur Ain, Omar, Nur Asmahani, Radzuan, Nur Fadhilah, Che Mat, Siti Noor Afiqah, Mohd Hanipiah, Siti Nur Fatanah
• Format: Article
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/41883/1/41883.pdf; http://ir.uitm.edu.my/id/eprint/41883/; https://insightjournal.my/
• Institution: Universiti Teknologi Mara

Online purchasing is a global phenomenon that is growing rapidly. The purpose of this study is to investigate how internet is used as a strategic tool that affects customer online purchasing behaviour among online purchasers in Malaysia. This study used correlational designas it describes the signif...