To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]

• Main Authors: Sook, Fern Yeo, Cheng, Ling Tan, Kah, Boon Lim, Jia, Hui Wan
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI) 2020
• Subjects: Business ethics; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/42266/1/42266.pdf; https://ir.uitm.edu.my/id/eprint/42266/; https://mar.uitm.edu.my/
• Institution: Universiti Teknologi Mara

The purpose of this study was to determine the factors influencing consumers’ online purchase intention towards online groceries. This study will contribute to people such as online sellers, government agencies and consumers themselves. Consumers are most worried about the perishability of the goods...