A study on consumer’s acceptance towards green banking practices/ Nurul Aien Abd Aziz... [et al.]

• Main Authors: Abd Aziz, Nurul Aien, Musa, Mohd Hafizan, Mohamad Khalid, Rusnani, Abd Aziz, Noreen Noor, Abdul Malik, Shaherah
• Format: Article
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/42289/1/42289.pdf; http://ir.uitm.edu.my/id/eprint/42289/; https://insightjournal.my/
• Institution: Universiti Teknologi Mara

Presently, green practice has become a massive trend in the global banking sector. The concept of green banking has caused the banking industry to introduce paperless concept for its operations and technology adoptions across the country, as an effort to support the go green concept. This concept is...