Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga... [et al.]

• Main Authors: Jangga, Rohani, M Ali, Norlina, Shahwir, Siti Farrah, Ali, Alizah, Ab Rani, Nur Hanani
• Format: Article
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/42299/1/42299.pdf; http://ir.uitm.edu.my/id/eprint/42299/; https://insightjournal.my/
• Institution: Universiti Teknologi Mara

This paper studied the effects of distribution, pricing, advertising and brand activationon brand awareness among young female adults. Data from 100 respondents were analyzed using descriptive, correlation and multiple regression analysis. Empirical results authenticated that brand activation signif...