The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid

MSMEs have a strategic position and have an important role in the economy of a country, but nowadays the challenges of the development of information technology, especially related to utilizing social media in marketing. This research aims to analyse the use of social media and its benefits for the...

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Main Authors: -, Yulizar Kasih, -, Idham Cholid
Format: Article
Language:English
Published: UiTM Cawangan Johor 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/42302/1/42302.pdf
http://ir.uitm.edu.my/id/eprint/42302/
https://insightjournal.my/
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Institution: Universiti Teknologi Mara
Language: English
id my.uitm.ir.42302
record_format eprints
spelling my.uitm.ir.423022021-03-02T15:48:40Z http://ir.uitm.edu.my/id/eprint/42302/ The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid -, Yulizar Kasih -, Idham Cholid Small business. Medium-sized business Social aspects. Social marketing Marketing MSMEs have a strategic position and have an important role in the economy of a country, but nowadays the challenges of the development of information technology, especially related to utilizing social media in marketing. This research aims to analyse the use of social media and its benefits for the performance of MSMEs. This research is a descriptive study and 40 samples of MSMEs owners were selected through purposive and convenience sampling technique. The data were collected with questionnaire and analysed descriptively by using tabulations and graphs. The results of this research indicate that the most widely used social media is Instagram, followed by WhatsApp, Facebook, and Line. Social media is used predominantly to facilitate interaction with customers, provide the product information, reduce costs, implement marketing strategies, and to gain product popularity. The use of social media can increase the interaction with customers, sales volume, a good image of customers, and to increase the number of customers. UiTM Cawangan Johor 2019 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/42302/1/42302.pdf -, Yulizar Kasih and -, Idham Cholid (2019) The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid. Insight Journal: International, Refereed, Open Access, Online Journal, 5 (26). pp. 225-231. ISSN 2600-8564 https://insightjournal.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Small business. Medium-sized business
Social aspects. Social marketing
Marketing
spellingShingle Small business. Medium-sized business
Social aspects. Social marketing
Marketing
-, Yulizar Kasih
-, Idham Cholid
The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid
description MSMEs have a strategic position and have an important role in the economy of a country, but nowadays the challenges of the development of information technology, especially related to utilizing social media in marketing. This research aims to analyse the use of social media and its benefits for the performance of MSMEs. This research is a descriptive study and 40 samples of MSMEs owners were selected through purposive and convenience sampling technique. The data were collected with questionnaire and analysed descriptively by using tabulations and graphs. The results of this research indicate that the most widely used social media is Instagram, followed by WhatsApp, Facebook, and Line. Social media is used predominantly to facilitate interaction with customers, provide the product information, reduce costs, implement marketing strategies, and to gain product popularity. The use of social media can increase the interaction with customers, sales volume, a good image of customers, and to increase the number of customers.
format Article
author -, Yulizar Kasih
-, Idham Cholid
author_facet -, Yulizar Kasih
-, Idham Cholid
author_sort -, Yulizar Kasih
title The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid
title_short The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid
title_full The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid
title_fullStr The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid
title_full_unstemmed The role of social media on the performance of micro, small and medium enterprises (MSMEs) in Palembang City / Yulizar Kasih and Idham Cholid
title_sort role of social media on the performance of micro, small and medium enterprises (msmes) in palembang city / yulizar kasih and idham cholid
publisher UiTM Cawangan Johor
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/42302/1/42302.pdf
http://ir.uitm.edu.my/id/eprint/42302/
https://insightjournal.my/
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