Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]

• Main Authors: Othman, Akmal Aini, Dahlan, Jaslin Md, Mat Din, Syaidatul Zarina, Zainuddin, Noor Azrin, Shukri, Akmal Shakir
• Format: Article
• Language: English
• Published: UiTM Cawangan Johor 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Advertising
• Online Access: http://ir.uitm.edu.my/id/eprint/42303/1/42303.pdf; http://ir.uitm.edu.my/id/eprint/42303/; https://insightjournal.my/
• Institution: Universiti Teknologi Mara

Nowadays, growth of social media has become significant to customers to make purchasing through Facebook commerce. However, little studies about Facebook commerce in the beauty industry compared to other industries in Malaysia. DAS uses Facebook commerce as a strategy to make transaction with custom...