Customer-supplier relationship management performance model for SMEs: missing link between logistic and business intermediaries / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.

• Main Authors: Mohamad Shah, Muhamad Fairos, Wahab, Samsudin, Tahir, Mohd Subri
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2016
• Subjects: Customer services. Customer relations; Performance standards
• Online Access: http://ir.uitm.edu.my/id/eprint/42471/1/42471.pdf; http://ir.uitm.edu.my/id/eprint/42471/
• Institution: Universiti Teknologi Mara

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economic growth and logistic system in Malaysia. SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However, the adaptatio...