Beneficial usage of social marketing for small and medium-sized enterprise (SME) in Johor / Hairiani Abdul Hamid ... [et al.]

• Main Authors: Abdul Hamid, Hairiani, Kamarolzaman, Noraishah, Omar, Zurina, Wan Abdul Hamid, Wan Nazihah Najwa
• Format: Article
• Language: English
• Published: UiTM Cawangan Johor 2020
• Subjects: Small business. Medium-sized business; Social aspects. Social marketing; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/42765/1/42765.pdf; http://ir.uitm.edu.my/id/eprint/42765/; https://insightjournal.my/
• Institution: Universiti Teknologi Mara

The study that was carried out by the researchers is to find out the beneficial usage of social marketing for small-and medium-sized enterprises (SMEs) in Johor. A total of 100 sets of questionnaires have been distributed to the respondents at Nusajaya Johor. The respondents who were given the ques...