The impact of business ethics behaviour on the customers’ loyalty in beauty industry among university students’ in Malaysia / Nareesa Noorham, Sharifah Nurafizah Syed Annuar and Hasnawati Guliling

• Main Authors: Noorham, Nareesa, Syed Annuar, Sharifah Nurafizah, Guliling, Hasnawati
• Format: Article
• Language: English
• Published: UiTM Cawangan Johor 2020
• Subjects: Business ethics; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/42772/1/42772.pdf; http://ir.uitm.edu.my/id/eprint/42772/; https://insightjournal.my/
• Institution: Universiti Teknologi Mara

The beauty industry had humble beginnings, starting from centuries ago, the perceptions on beauty products fluctuated from being used only by the wealthiest of people to be a completely taboo subject. In recent years, the beauty industry has been incriminated because of the business practice which i...