The impact of business ethics behaviour on the customers’ loyalty in beauty industry among university students’ in Malaysia / Nareesa Noorham, Sharifah Nurafizah Syed Annuar and Hasnawati Guliling
The beauty industry had humble beginnings, starting from centuries ago, the perceptions on beauty products fluctuated from being used only by the wealthiest of people to be a completely taboo subject. In recent years, the beauty industry has been incriminated because of the business practice which i...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
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UiTM Cawangan Johor
2020
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Online Access: | http://ir.uitm.edu.my/id/eprint/42772/1/42772.pdf http://ir.uitm.edu.my/id/eprint/42772/ https://insightjournal.my/ |
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Institution: | Universiti Teknologi Mara |
Language: | English |