The role of perceived quality, store image, and trust in predicting customers’ purchase intentions towards restaurants in Terengganu / Khalid Amin Mat ... [et al.]

• Main Authors: Mat, Khalid Amin, Mohamad, Ahmad Abdullah, Omar Ali, Siti Rapidah, Mohd Said, Nur Shafini
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2020
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/42893/1/42893.pdf; http://ir.uitm.edu.my/id/eprint/42893/; https://jurnalintelek.uitm.edu.my/index.php/main
• Institution: Universiti Teknologi Mara

The restaurant industry is highly competitive and the entrepreneur must pay attention to customers’ purchase intentions in order to have chances to stand out from the competitors. It is a crucial aspect for every entrepreneur to look deep into. Getting customers’ intention is like a war in marketing...