Case Study : Social Media Portfolio / Nur Maryam Mohd Azhar

• Main Author: Mohd Azhar, Nur Maryam
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Small business. Medium-sized business; Business education; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/43501/1/43501.pdf; http://ir.uitm.edu.my/id/eprint/43501/
• Institution: Universiti Teknologi Mara

Mary's Pencil Case offers product which is pencil case and travel makeup bag for customer. It provides a variety design of pencil case and travel makeup bag that give high satisfaction to customer because of the high quality and affordable price of products. The address of Mary's Pencil Case is Pt 557 taman bumi emas ilmu kampung kubang badak banggol chicha pasir mas, Kelantan 17000. My target market is the customer in middle and low class category who afford to buy Mary's pencil case's product with reasonable price. Mary's pencil case offers variety design of pencil case and travel makeup bag. The design that Mary's pencil case offers consists of up to date design so that it can attract customer to buy it. This business was started in September 2019. The location of this customer is at Pasir Mas which is in town so that it gives benefit to me to get the customer easily. Mary's pencil case marketing strategy is to emphasize the quality and affordable price of the product. We offer the affordable price because our target market mostly from student. As we know, student more interest in cheap stuff with high quality of product so that this gave me the opportunity to do this business. Last but not least, I'm doing this business online through Facebook page. From this I learn how to promote the product in the right way whether teaser poster, soft sell and hard sell.