Factors affecting customer perception towards online shopping : Case study of UiTM campus Kota Samarahan Sarawak / Nor Hidayanti Johari

• Main Author: Johari, Nor Hidayanti
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Sarawak; Universiti Teknologi MARA
• Online Access: http://ir.uitm.edu.my/id/eprint/43579/1/43579.pdf; http://ir.uitm.edu.my/id/eprint/43579/
• Institution: Universiti Teknologi Mara

The purpose of this study is to determine the factors that influence customer perception towards online shopping which impact on customer’s loyally. Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. With the growth of online shopping, comes, the concepts of satisfaction and loyalty for website which involved in providing good quality of services on the website and transaction online. The seller can get money from the business in online shopping if they can satisfied what their customer needs and wants.