Factors influencing house buyers’ purchasing decision / Kueh Chiok Choo ... [et al.]

• Main Authors: Kueh, Chiok Choo, Chiew, Fei Ha
• Format: Research Reports
• Language: English
• Published: 2005
• Subjects: Industry; Purchasing. Selling. Sales personnel. Sales executives; Research
• Online Access: http://ir.uitm.edu.my/id/eprint/43778/1/43778.pdf; http://ir.uitm.edu.my/id/eprint/43778/
• Institution: Universiti Teknologi Mara

To most people, buying a house is a complex decision; it involves more than just the sum of the bricks and mortar used to construct it. Housing industry has traditionally been supplier led, thus, the property overhang in the country is due to houses supplied are cookie cutter houses and not located...