Behavior of Malaysian iGeneration in purchasing life insurance policy / Nooriha Abdullah … [et al.]

• Main Authors: Abdullah, Nooriha, Roslan, Azreen, Mohamed Yusuf, Rosmi Yuhasni, Mohd Rasid, Mohd Faizol Rizal
• Format: Book Section
• Language: English
• Published: Faculty of Accountancy 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Life insurance; Social perception. Social cognition
• Online Access: http://ir.uitm.edu.my/id/eprint/43918/1/43918.pdf; http://ir.uitm.edu.my/id/eprint/43918/
• Institution: Universiti Teknologi Mara

Globally the role of insurance industry is crucial for every country as it plays a core function in the mordern economy and the financial systems. Insurance/Takaful, like other financial services, has become important due to the increase of risks and uncertainties in most societies. Simultaneously,...