The influence of marketing, non marketing and demographic factors on pre-purchase stage of consumer decision-making process for private college in Malaysia / Nooraini Mohamad Sheriff

• Main Author: Mohamad Sheriff, Nooraini
• Format: Thesis
• Language: English
• Published: 2005
• Subjects: Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/4393/2/4393.pdf; https://ir.uitm.edu.my/id/eprint/4393/
• Institution: Universiti Teknologi Mara

Studies on the pre-purchase stage of consumer decision making process have been done in isolation by establishing the association between selected external (marketing mix and non marketing), individual factors (demographics) and consumer decision making process. The highly competitive state coupled...