A study of customer satisfaction towards drive thru services at Kentucky Fried Chicken, Seberang Jaya outlet / Rasmah Suradi

• Main Author: Suradi, Rasmah
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/44045/1/44045.PDF; http://ir.uitm.edu.my/id/eprint/44045/
• Institution: Universiti Teknologi Mara

The fast food industry is on in an upward trend. The demand for fast food product is now growing as it is convenience which suits the lifestyle of customers. With the changing lifestyle of Malaysian consumers, more educated people and affluent people tend to eating-out especially in fast food restau...