Social media portfolio (sugarmanisbynana) / Farhanah Diba Kamarulzaman

• Main Author: Kamarulzaman, Farhanah Diba
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Small business. Medium-sized business; Management. Industrial Management; Planning. Business planning. Strategic planning
• Online Access: http://ir.uitm.edu.my/id/eprint/44305/1/44305.pdf; http://ir.uitm.edu.my/id/eprint/44305/
• Institution: Universiti Teknologi Mara

Sugarmanisbynana offers desserts products, provide many types of desserts that will give a good experience to all the customers. We did not have a store, but we will freshly made from home so that all the customers will get a fresh dessert from ovens. Our home is located at Subang Suria Apartment, Subang bestari. Sugarmanisbynana will target the people that leave near to Subang Bestari, Kota Damansara, Kelana Jaya, Shah Alam and Sungai Buloh. Besides that, I also target my officemate as a customer because some of them are my regular customers. Not only as a daily dessert, they also can order for any occasion and events because our products can last longer for 3 - 4 days and depends on how they keep it. Beside from just selling the products, sugarmanisbynana also shares some tips related with baking for cakes. We will share our knowledge so that we can build a good relationship with customers. We also learn about marketing strategy on how to gain customer attention and gain customer trust to buy our products.