Demand for online travel sevices in Vietnam / Le Thi Phuong Anh and Ilian Assenov

• Main Authors: Anh, Le Thi Phuong, Assenov, Ilian
• Format: Article
• Language: English
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2009
• Subjects: Travel agencies and clubs; Travel and state. Tourism; Internet and tourism
• Online Access: http://ir.uitm.edu.my/id/eprint/44364/1/44364.pdf; http://ir.uitm.edu.my/id/eprint/44364/; https://www.jthca.org/
• Institution: Universiti Teknologi Mara

This research presents an overview of the demand by foreign tourists in Vietnam for online travel services, including online searching and purchasing behavior, quality requirements, perception of Vietnamese travel websites, and post- purchase behaviour. Data were collected through questionnaires dis...