Case Study : Ramlah Salleh Serunding / Amalin Aisyah Mohd Nawawi

• Main Author: Mohd Nawawi, Amalin Aisyah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Small business. Medium-sized business; Food industry and trade. Halal food industry. Certification; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/44606/1/44606.pdf; http://ir.uitm.edu.my/id/eprint/44606/
• Institution: Universiti Teknologi Mara

This case study assignment is to identify how the company managed their business from raw materials until its ready to market. The company that I had chosen and focused to investigate more details on is Ramlah Salleh Serunding. ‘Serunding’ is a famous as a traditional food that originating from Kela...