Hotel booking website preferences by using fuzzy EDAS / Nurul Aqilah Hassan

• Main Author: Hassan, Nurul Aqilah
• Format: Student Project
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce; Fuzzy logic
• Online Access: http://ir.uitm.edu.my/id/eprint/44607/1/44607.pdf; http://ir.uitm.edu.my/id/eprint/44607/
• Institution: Universiti Teknologi Mara

There are many hotel booking websites available on the internet, so it can be difficult to choose a booking website to book a hotel room. Plus, there are many criteria that need to be considered when choosing a hotel booking website. This study was conducted to determine the most important criterion...