Case Study : Kedai Kek Cik Bunga / Nurul Aswani Mohd Azahar

• Main Author: Mohd Azahar, Nurul Aswani
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Small business. Medium-sized business; Baking. Confectionery; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/44610/1/44610.pdf; http://ir.uitm.edu.my/id/eprint/44610/
• Institution: Universiti Teknologi Mara

Firstly, for this case study or company analysis in this ENT 600 subject which is known as technology entrepreneurship, we as a student must complete this task by investigate and find the company that have under SME Corporation. So, from there I have searched the company that have characteristics of SME Corporation. Then, I have found the company which is Kedai Kek Cik Bunga. Kedai Kek Cik Bunga is a bakery shop that located at Gerik,Perak. I am very interested to do the case study on this bakery because their business strategy is very interesting and very unique. From there, I will know about their strategy like business strategy, marketing strategy and operational strategy. After that, the owner of this bakery shop gives me a lot of knowledge about sales forecast of this bakery. I also use SWOT analysis to find Strengths, Weaknesses, Opportunities and Threats of this bakery shop. From there, I know what is the strengths of this bakery shop. The strengths of this bakery shop are the staff are very friendly, the prices of cake, donut and bread are affordable, a lot of customers come to this shop every day, good marketing and good quality of food. Then, the weaknesses of this bakery shop are the location of this bakery shop is far from the main city and the icing of cake melts a little bit during delivery. After that, the opportunities of this bakery shop are producing the quality and appetizing product that different from the other bakery or competitor and broaden bakery’s product throughout Malaysia. Moreover, the threats of this bakery shop are there is a competitor who open a new bakery near this bakery shop.