Facebook page report / Fairi Azrie Ismail ...[et al.]

• Main Authors: Ismail, Fairi Azrie, Muhammad Shah, Maslinda, Fauzi, Mohammad Faisal, Abdullah Sani, Nur Suhada
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Management. Industrial Management; Electronic data processing. Information technology. Knowledge economy. Including artificial intelligence and knowledge management; Communication in management. Communication in organizations. Communication of information; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/45863/1/45863.pdf; https://ir.uitm.edu.my/id/eprint/45863/
• Institution: Universiti Teknologi Mara

This report was commissioned to examine the usage of Facebook Page for business. Facebook provides major value benefits to approaching 1 billion users around the globe. Facebook has also become an important part of the communications and marketing strategies of millions of businesses, large and small. Businesses use Facebook to keep users up to date, study user reaction to new products and measure the impact of general media events, to make the customers wanting a product, enhancing its sale and continuing with the sales figure need a lot of homework to be done. Facebook is a social website (Trusov, Bucklin, & Pauwels, 2009) like many in line but has ended with legendary figures. To bring the content of the site sell able it needs to be more relevant to the mass without any discretion of caste and tribe. Making it global has made the team to put their heart into its production. A product starts with the idea of doing, followed by its design, its making, launching, selling strategies basically drawing a road map, making things quite easier to the team players. The study considered talks about strategies adopted to market the product in consideration. The focus has to consider the target audience, approach taken to bring in the crowd and make them buying the product.