Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin

• Main Author: Mat Hussin, Mohamad Hafizuddin
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Statistical data; HB Economic Theory. Demography; Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/45945/1/45945.pdf; http://ir.uitm.edu.my/id/eprint/45945/
• Institution: Universiti Teknologi Mara

The purpose of this research is to examine the impact of marketing mix elements influencing consumer buying behavior towards sport products. The quantitative research method will be applied in this study. The sample of this study was community in Seremban. The total respondents will comprise of 429...