ENT 530 Social Media Portfolio: Kepok Lekor Wakaf Mesira / Muhammad Muaz Mohd Shafe'i

• Main Author: Mohd Shafe'i, Muhammad Muaz
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Malaysia; Business. Business enterprises. General works, treatises, and textbooks; Social aspects. Social marketing; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/45984/1/45984.pdf; http://ir.uitm.edu.my/id/eprint/45984/
• Institution: Universiti Teknologi Mara

Social media marketing is refer to the process of gaining an attention toward the social media user for certain thing. The social media marketing has been one of the main weapon for the businesses in making their product more notice able in the market this day. Based on the task that been given, the researches has been assign to create an Facebook Page (FB) that purposely for the marketing and selling the product. The researches has collaboration with the local business in Kuala Nerus, Terengganu. The product that been given to be use is Keropok Lekor. Based on the Madam Salzainna Zainul Abidin, She has put several thing that need to been follow in the Facebook Page such as there posting must have the Teaser for the product, Soft Sell and Hard Sell other than that there were couple posting that need to be post. The Researches also need to be register under E-Commerce as one of the rule before joining the business. In this report the researches will provide the proof of the company such as the Business Registration (Suruhanjaya Syarikat Malaysia (SSM)) other than that the researches also will provide the business background which on this case will more focusing on the company that been collaboration. Other than that the researches will also provide some of the item that been posting in FB. Based on the product that been choose, the reason behind the choose of Keropok Lekor Wakaf Mesira as the main product is one of the food that is a favorite of Malaysians, especially the people of Terengganu. Keropok Lekor must be a very popular food in Terengganu. Keropok Lekor are also a snack in the evening or evening.