Social media report / Nurhawa llliyani Zainuddin

• Main Author: Zainuddin, Nurhawa llliyani
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Business; Social psychology
• Online Access: https://ir.uitm.edu.my/id/eprint/46144/1/46144.pdf; https://ir.uitm.edu.my/id/eprint/46144/
• Institution: Universiti Teknologi Mara

Brownielicious is a business that running the business through online which selling the brownies that has a various topping on the top. The main topping consists of chocolate, fruits and nuts. Customer can customize based on their preference. Apart from that, this business is one of the strategies to attract people who loves chocolate. Customer came from student, private and public sector employee and of course housewife. In addition, by choosing the name of brownielicious it is to shows that our brownies are the most preferred taste within customer in term of less sweet and chewy when eating the brownies. Some people want to control their nutrition by taking less sugar in order to be healthy. The idea of selling these brownies is because we want to serve to our customer the healthy brownies but delicious to eat. However, we also have some strategies in order to expand our business. We are taking seriously regarding complaint and feedback from the customer. By having the feedback, we can improve our brownies recipe according to the customer requirement. Considering all the feedback, we believe that we can maintain the customer loyalty. Hence, our business encourages people to practice healthy lifestyle and believe that eating brownies is not one of the bad things to eat because we used the best ingredients to make the brownies stay on the healthy one. In addition, simple recipe substitutions can cut down on the amount of fat and calories which the customer don't have any worries to eat some dessert.