Case Study : SR Snacks Sdn Bhd / Noor Shuhada Jamaldin

• Main Author: Jamaldin, Noor Shuhada
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Business education; Business. Business enterprises. General works, treatises, and textbooks; Success in business. Performance
• Online Access: http://ir.uitm.edu.my/id/eprint/46196/1/46196.pdf; http://ir.uitm.edu.my/id/eprint/46196/
• Institution: Universiti Teknologi Mara

This Technology Entrepreneurship (ENT600) is an interesting subject as it can develop students’ creativity to produce or make an innovation to solve problems. To fulfill this task on this subject, I managed to interview and get some innovation from the manufacturer company named SR Snacks Sdn Bhd. This company produces many types of murukku as the main of their products. This company has been operated since 2017 and located in Ipoh, Perak. I already made some research on many online platforms about this product as I want to know more and go into details about this food. After knowing more about this product and get the information from SR Snack Sdn Bhd, I can diagnose this company with Swot Analysis. SWOT Analysis stands for strengths, weaknesses, opportunities, and threats. The problem faced by this company are workers that are lacking skill, manual machine handling which can lead to technical problems, time taken are too long to packaging the snacks, unattractive packaging and also lower marketing strategy. The solution to solve this problem is to provide the class for workers and also give rewards and incentives to the best staff of the month. Next, use an automation machine to increase the performance of the company and reducing the human resources. SR Snacks also can create a snack vacuum machine or using a zip-lock plastic bag for their packaging. Zip-lock packaging can maintain the texture and taste of the snacks even after being opened. SR Snacks company also can use laminated and colourful packaging to package their product as it will also attract the customers. Lastly, create an E-commerce to market their products.