Case Study : Eat Me Café / Nur’atiqah Baharudeen

• Main Author: Baharudeen, Nur’atiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Success in business. Performance; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/46347/1/46347.pdf; http://ir.uitm.edu.my/id/eprint/46347/
• Institution: Universiti Teknologi Mara

Eat Me Café is a restaurant located in Temerloh, Pahang. The restaurant’s image, concept expected menu offerings are detailed under the products and services section of the business plan. The general knowledge of the organization was gathered in the first section of the project report. Information is also obtained via the main and secondary sources. In the second part of the report, a specialized subject analysis is included. The purpose of the project is to work on the background, organizational structure, products and services that Eat Me Café provides. Next, we research the technology of the Eat Me café dough machine, which is essentially the usual technology used for making a bread, as well as the business, marketing and operating approach used by the company to sell their products. Finally, we are reviewing the strategic accomplishments of the company in terms of how they handle their finances as well as the achievements of financial management. In this case study, we evaluated the strength, weaknesses, opportunities and threats of this company by using SWOT analysis. As a result, based on the desires and demands of current customers in this company, we evaluated and found a way to address and satisfy their needs in Consumer Trend Canvas (CTC) analysis, making it our creativity to proceed in the new product creation work.