Case Study : Benteng Jaya Enterprise / Khairunisa Nordin

• Main Author: Nordin, Khairunisa
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Success in business. Performance
• Online Access: http://ir.uitm.edu.my/id/eprint/46448/1/46448.pdf; http://ir.uitm.edu.my/id/eprint/46448/
• Institution: Universiti Teknologi Mara

This report is about the case study on the selected company to find the technology based solution on the problem that faced by the company. The case study take place at Benteng Jaya Enterprise that mainly activities is on breeding and supplying frozen quail meet to consumers demands around Johor. The information regarding the company such as company background, product and services, technology and business and operational strategy were collected. This report also include the problem that can be drawn from the information given based on analysis thus provide the suitable solution. One of the problem that be state in this study is lacking in marketing strategies thus proposed solution is increase the advertisement using online platform. Lastly, this report also include other problems with solutions that can help the company in increasing their productivity and business plan.