Sweet House Cupcake / Maslinah Ahmad... [et al.]

• Main Authors: Ahmad, Maslinah, Reduan, Nor Hanisah, Razimin, Ryncintha, Ahmad, Faizah, Lawrence, Sherieshely
• Format: Entrepreneurship Project
• Language: English
• Published: 2014
• Subjects: Planning. Business planning. Strategic planning; Cakes. Cupcakes; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/46483/1/46483.pdf; http://ir.uitm.edu.my/id/eprint/46483/
• Institution: Universiti Teknologi Mara

As we know, people are concern with their health and thus, there are many businesses that produce and sell cupcakes containing low sugar and low fat. They take the customer satisfaction as their main priority. In western country, there are many shops that are specializing in producing as well as selling cupcakes as their business. However, in our country itself, the cupcake business is relatively new and still growing. This business has its own potential to grow in the future. So, we grab opportunity to undergo a cupcake business and operate a business called Sweet House Cupcake in order to gain profit as well as to achieve customers' satisfaction. Our project is about cupcakes business which is to produce and sell cupcakes. We will offer a variety of high quality of cupcakes and all cupcakes will made by us in our kitchen. Our prospect is that this business will be developed and expanded in the future as people nowadays are more prefer to have cupcakes in their occasion and also as desserts. The name of our company that we choose, which is "sweet house cupcake" is simple and can be counted as direct to the point. It is easy to understand and remembered because the tenn that we use to define our shop is common and will not cause confusion for the people when they interpret it. Our target market is consists of the people in Sulaman Sentral,Menggatal area. Cupcake for everyone, and thus we evaluate that every person are afford and willing to buy our cupcakes. Individuals who purchase our cupcakes will be people who are in middle to upper class. Corporate people are also one of our target markets as they tend to have celebrations and events. Our business was located in the building of Sulaman Sentral,Menggatal. This is considered as a strategic location because this place is situated in the housing, industrial and university area where there is high population of people. In future, we have our dream to develop our business. We want to expand our business to other district that has the potential. Furthermore, we also to expand our business to Sarawak and to peninsular Malaysia. We will have a variety of flavour, design, decoration and types of packing. This is a way in order to us to retain customer's loyalty. We are focusing our efforts on building strategic relationships between party planners, catering employees, friends, family and our customers. We will offer the highest value of cupcake selection at a competitive price. By that, this business proposal is contain our dream to establish a business to show our ability to all people. We start from zero, but in future we will have everything what will fulfil our dream.