The influence of retail marketing mix on store patronage: investigating the moderating role of ethnicity and ethnocentrism / Alfian Abu Talib
Convenience store at petrol station is an important income streams for both retailers and petroleum retailing companies. The impact of higher store patronage is an increased of sales, thus increase the earning capacity of the retailer. It is a critical activity for retailers and petroleum retailing...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/46587/1/46587.pdf https://ir.uitm.edu.my/id/eprint/46587/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |
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