The impact of performance expectancy on purchasing travel products via online travel agents websites: gender as moderator / Safwan Marwin Abdul Murad ... [et al.]

• Main Authors: Abdul Murad, Safwan Marwin, Sivapathy, Arunnaa, Mohd Nor, Annuar Aswan
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2021
• Subjects: Customer services. Customer relations; Purchasing. Selling. Sales personnel. Sales executives; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/46876/1/46876.pdf; https://ir.uitm.edu.my/id/eprint/46876/; https://voa.uitm.edu.my
• Institution: Universiti Teknologi Mara

Online travel purchasing can be made via online travel agents’ websites (OTAs). While online travel agents (OTAs) keep leveraging their services to various segments of the travel and tourism industry, OTAs face a great problem of consumers’ rejection from purchasing directly via their websites. Ther...