Multiple ways of perceiving and understanding the social networking sites / Dianne Cheong Lee Mei

• Main Author: Cheong, Dianne, Lee Mei
• Format: Article
• Language: English
• Published: Centre for Media and Information Warfare Studies 2009
• Subjects: Groups and organizations; Social groups. Group dynamics; Social networks; Neighborhoods. Community life
• Online Access: http://ir.uitm.edu.my/id/eprint/46913/1/46913.pdf; http://ir.uitm.edu.my/id/eprint/46913/
• Institution: Universiti Teknologi Mara

The characteristics of online communities may vary based on the quality or depth of their social relationship that members form with other individuals within the digital environment, mutual goals, and shared interests (Bagozzi & Dholakia, 2002). It is clearly recognized that community members wh...