Understanding and acceptance of covid-19 vaccine among young women: a qualitative study / Ismail Sualman And Salmiwati Othman

Corporate communication involves managing both internal and external activities related to communication within an organization. The rise of covid-19 pandemic in many of the industries has led corporate communication practitioners to work online. Therefore, in preparing to this situation, the accept...

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Main Authors: Sualman, Ismail, Othman, Salmiwati
Format: Article
Language:English
Published: Centre For Media And Information Warfare Studies 2021
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Online Access:https://ir.uitm.edu.my/id/eprint/47227/1/47227.pdf
https://ir.uitm.edu.my/id/eprint/47227/
https://jmiw.uitm.edu.my/
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Institution: Universiti Teknologi Mara
Language: English
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spelling my.uitm.ir.472272022-06-15T07:38:12Z https://ir.uitm.edu.my/id/eprint/47227/ Understanding and acceptance of covid-19 vaccine among young women: a qualitative study / Ismail Sualman And Salmiwati Othman Sualman, Ismail Othman, Salmiwati Study and teaching. Research Research Statistical methods Corporate communication involves managing both internal and external activities related to communication within an organization. The rise of covid-19 pandemic in many of the industries has led corporate communication practitioners to work online. Therefore, in preparing to this situation, the acceptance of online platform is crucial. Covid-19 pandemic has changed the way people communicate in its day-to-day activities. The use of new media tools becoming a must compared to face-to-face conversations. Motivated by the extensive used of new media tools among individuals to communicate, this study investigated the acceptance and usage of new media for communication and collaboration among practitioners in corporate communication. This study employs a quantitative approach that depends on a correlational study. A cross-sectional survey consisting of four sections was conducted to collect data from practitioners within the corporate communication field. There are 248 respondents participated in this study. The present study employed four constructs to describe the expected performance and effort in new media, the influence of social media and its facilitating conditions. The Unified Theory of Acceptance and Use of Technology (UTAUT) was used to examine the relationship of the main constructs and the Statistical Package for the Social Science (SPSS) was used to perform data manipulation and analysis. Respondents provided their responses by perceiving the factors that influence the usage of new media amongst them. Results indicated that New Media Performance Expectancy (NMPE) and New Media Facilitating Condition (NMFC) are positively associated with Behavioral Intention in Corporate Communication (BICC) in using new media in corporate communication-related matters. Centre For Media And Information Warfare Studies 2021-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/47227/1/47227.pdf Understanding and acceptance of covid-19 vaccine among young women: a qualitative study / Ismail Sualman And Salmiwati Othman. (2021) Journal of Media and Information Warfare (JMIW), 14 (1). pp. 80-92. ISSN 1985-563X https://jmiw.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Study and teaching. Research
Research
Statistical methods
spellingShingle Study and teaching. Research
Research
Statistical methods
Sualman, Ismail
Othman, Salmiwati
Understanding and acceptance of covid-19 vaccine among young women: a qualitative study / Ismail Sualman And Salmiwati Othman
description Corporate communication involves managing both internal and external activities related to communication within an organization. The rise of covid-19 pandemic in many of the industries has led corporate communication practitioners to work online. Therefore, in preparing to this situation, the acceptance of online platform is crucial. Covid-19 pandemic has changed the way people communicate in its day-to-day activities. The use of new media tools becoming a must compared to face-to-face conversations. Motivated by the extensive used of new media tools among individuals to communicate, this study investigated the acceptance and usage of new media for communication and collaboration among practitioners in corporate communication. This study employs a quantitative approach that depends on a correlational study. A cross-sectional survey consisting of four sections was conducted to collect data from practitioners within the corporate communication field. There are 248 respondents participated in this study. The present study employed four constructs to describe the expected performance and effort in new media, the influence of social media and its facilitating conditions. The Unified Theory of Acceptance and Use of Technology (UTAUT) was used to examine the relationship of the main constructs and the Statistical Package for the Social Science (SPSS) was used to perform data manipulation and analysis. Respondents provided their responses by perceiving the factors that influence the usage of new media amongst them. Results indicated that New Media Performance Expectancy (NMPE) and New Media Facilitating Condition (NMFC) are positively associated with Behavioral Intention in Corporate Communication (BICC) in using new media in corporate communication-related matters.
format Article
author Sualman, Ismail
Othman, Salmiwati
author_facet Sualman, Ismail
Othman, Salmiwati
author_sort Sualman, Ismail
title Understanding and acceptance of covid-19 vaccine among young women: a qualitative study / Ismail Sualman And Salmiwati Othman
title_short Understanding and acceptance of covid-19 vaccine among young women: a qualitative study / Ismail Sualman And Salmiwati Othman
title_full Understanding and acceptance of covid-19 vaccine among young women: a qualitative study / Ismail Sualman And Salmiwati Othman
title_fullStr Understanding and acceptance of covid-19 vaccine among young women: a qualitative study / Ismail Sualman And Salmiwati Othman
title_full_unstemmed Understanding and acceptance of covid-19 vaccine among young women: a qualitative study / Ismail Sualman And Salmiwati Othman
title_sort understanding and acceptance of covid-19 vaccine among young women: a qualitative study / ismail sualman and salmiwati othman
publisher Centre For Media And Information Warfare Studies
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/47227/1/47227.pdf
https://ir.uitm.edu.my/id/eprint/47227/
https://jmiw.uitm.edu.my/
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