A study on the performance of the convenience stores (c-store) of Esso Malaysia Berhad / Anizah Zainuddin
Convenience Store shopping is certainly making its mark in Malaysia. Esso Malaysia Berhad have come the long way and tried to fulfill their customers by operating " Food Store " or C-Store at all their new Esso Service Stations. To date, Esso Malaysia Berhad has 26 C-Stores throughout the...
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| Format: | Student Project |
| Language: | English |
| Published: |
1992
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/47305/1/47305.pdf https://ir.uitm.edu.my/id/eprint/47305/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |
| Summary: | Convenience Store shopping is certainly making its mark in Malaysia. Esso Malaysia Berhad have come the long way and tried to fulfill their customers by operating " Food Store " or C-Store at all their new Esso Service Stations. To date, Esso Malaysia Berhad has 26 C-Stores throughout the country and expects to have 35 in operation by the end of 1992. In an attempt to find out whether C-Store attracts customers to the service stations, a study was' carried out in the form of collecting Statistical data on the fuel sales and C-Store sales, from June 1990 till June 1992. Written questionnaire was also carried out which includes question about the effectiveness of the C-Store to the customer's point of view. |
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