ENT 530 Social Media Portfolio: Popilicious Rawang / Nur Izzah Sakina Ahmad Sazali

• Main Author: Ahmad Sazali, Nur Izzah Sakina
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Desserts, pies, and puddings. Pastry
• Online Access: http://ir.uitm.edu.my/id/eprint/47349/1/47349.pdf; http://ir.uitm.edu.my/id/eprint/47349/
• Institution: Universiti Teknologi Mara

Popilicious Rawang provides a product and delivery service for their customers with affordable price. Our company gives a free delivery service only for our customers who are living in Bandar Rawang area. Meanwhile, for our customers who are living in other Rawang’s areas, the delivery service will be charged for RM3. Our target audience are from the age range of 18-55 years old as our product is a common food to be consumed by the community with those age range. We started our business on 6 November 2020 and we are targeting our customers specifically in Rawang areas as it will be easier for us to deliver our product to the customers. Our company’s marketing strategy is depend on our recipe of the spring roll’s or “popia” filling. We serve our customers with creamy “popia” filling and the crispiness of our “popia” pastry.We are using two types of cheese in our filling, which are, mozzarella and cheddar cheese. Popilicious Rawang owned by Nur Izzah Sakina Binti Ahmad Sazali, with the help of 2 staffs. Our business only use a Facebook (FB) page as a platform to market and attract our customers to choose our product. We will promote Popilicious Rawang by posting teaser, soft-selling and hard-selling for our sale postings to promote our product.