Determinants of Indonesian muslim consumers' willingness to pay for Taiwanese snacks: the role of the halal logo / Atika Nur Aini and Anya Safira

• Main Authors: Safira, Anya, Nur Aini, Atika
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/47462/1/47462.pdf; http://ir.uitm.edu.my/id/eprint/47462/; https://doi.org/10.24191/jeeir.v9i2.13062
• Institution: Universiti Teknologi Mara

Indonesia is a country that has enormous market potential in terms of the halal food industry. The government has been attracting foreign food manufacturers to venture into the country's market; this includes snacks from Taiwan, one of them being Shihlin Taiwan Street Snacks. The public has bee...