As a matter of convenience? / Norhidayah Ali, Zuraidah Mohamed Isa and Dahlia Ibrahim

• Main Authors: Ali, Norhidayah, Mohamed Isa, Zuraidah, Ibrahim, Dahlia
• Format: Book Section
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2020
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/47735/1/47735.pdf; https://ir.uitm.edu.my/id/eprint/47735/
• Institution: Universiti Teknologi Mara

Nowadays, due to time and location constraint factors, consumers are looking for faster, more efficient and more convenient services. Consumer convenience has always been associated to saving time and effort in getting all necessary information, products and services, preferably all in one go. Consu...