Technology Entrepreneurship Project (ENT 600) : Decathlon / Ahmad Nur Aiman Ahmad Jalani

• Main Author: Ahmad Jalani, Ahmad Nur Aiman
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business. Business enterprises. General works, treatises, and textbooks; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/48202/1/48202.pdf; https://ir.uitm.edu.my/id/eprint/48202/
• Institution: Universiti Teknologi Mara

Decathlon is one of the largest sports product stores in the world. From tennis rackets to advanced scuba diving equipment, the company stocks a wide variety of sporting goods. In order to develop the latest innovative products, the Decathlon Company also owns 20 brands. With a professional product development and design team, each brand represents a specific sport or category of sports. It focuses on the treadmill model in this company analysis, which is Decathlon was created to investigate, identify and evaluate their current problems and come up with solutions. In this case, the treadmill problem is the surface spinning on the treadmill. As you know, when used for a long period of time, a surface treadmill material can cause injuries because of a very hard material surface. Many of these injuries include splints of the ankle, stress fractures, and the runner's knee. Maybe Decathlon can change a treadmill surface with a high quality material such as a good gel cushion to prevent injuries. Last but not least, Decathlon is one of the world's biggest sports businesses. Decathlon uses its cost-leadership strategy to deliver quality products to its customers at the lowest possible price, and this is achieved by optimising internal processes such as strategy for manufacturing, logistics, design, etc. and thus increasing product consumption.