ENT 530 Social Media Portfolio: Paradise Bakery & Cafe / Nur Nadirah Mohamad Salam

• Main Author: Mohamad Salam, Nur Nadirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Baking. Confectionery; Restaurants, cafeterias, tearooms, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/48364/1/48364.pdf; http://ir.uitm.edu.my/id/eprint/48364/
• Institution: Universiti Teknologi Mara

Paradise Bakery & Café is a small partnership business about food and beverage that more focus on desserts. This bakery offers various types of desserts for all dessert lovers to enjoy it with cheerful and to fulfil the demands of customer. It is identifying that people loves the desserts as their snacks during relaxation, family gathering, events, etc. This bakery offered an affordable price for any types of desserts as my business target market are people with any kind of level income (lower to highest) such as children, teenagers, adults and senior citizens to buy desserts from my bakery. Paradise Bakery & Café marketing strategy is to emphasize the quality of product and services and the price of the products. This may help to maintain and improve the relationship between the customer to create regular customer and it will generate more profits to the business. Its offers the affordable price due to many people want to buy this product especially children and teenagers. Besides, this bakery serve an amazing and best quality of taste that totally achieve customer satisfaction. The management of Paradise Bakery & Café is manage by myself, Nur Nadirah Binti Mohamad Salam with 3 of my best friends. I created this Facebook Page to expand my business through social media and learn how to create Facebook post for business product whether teaser, hard sell and soft sell. I must promote the product through the social media to gain more likes and followers, so that my product will spread all over Malaysia and at the same time I will attract more customer to buy my product and gain more profits. I also learns how to use Go-Ecommerce Website to record and monitor the sales for each month. It is quite challenging for me to consistently promote on the Facebook Page to fulfil the requirement of individual project for subject Entrepreneur.