Case Study : Al-Ikhsan Sports / Ahmad Khuzairi Rusydi Ahmad Iskandar

• Main Author: Ahmad Iskandar, Ahmad Khuzairi Rusydi
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Sporting goods industry. Recreational equipment; Business education; Success in business
• Online Access: https://ir.uitm.edu.my/id/eprint/48384/1/48384.pdf; https://ir.uitm.edu.my/id/eprint/48384/
• Institution: Universiti Teknologi Mara

Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment. Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn Marina Abu Bakar. From a sole proprietorship enterprise, the Company has evolved to a Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd. The business has grown tremendously and currently has over 125 stores located throughout Peninsular Malaysia. Since its inception, the company has grown from a singular sports convenience concept to a multi-category, multi-concept sporting goods giant with a clearly segmented strategy to address consumers and sports lover across different income groups, offering global brands at affordable price.