Perception and audience motivation to read literature section in the print / Muhammad Aniq Azlan and Mohd Syuhaidi Abu Bakar

• Main Authors: Azlan, Muhammad Aniq, Abu Bakar, Mohd Syuhaidi
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2019
• Subjects: Communication. Mass media; Content analysis (Communication); Reading interests. Book reviews
• Online Access: http://ir.uitm.edu.my/id/eprint/48460/1/48460.pdf; http://ir.uitm.edu.my/id/eprint/48460/; https://forumkomunikasi.uitm.edu.my
• Institution: Universiti Teknologi Mara

Literature is a creative work with high aesthetic value. Understanding literature requires frequent and deep reading because generally the best literary work has layered messages with various meanings to be interpreted. However, nowadays there are some assumptions that the literary work is in a stat...