Fundamentals of Entrepreneurship (ENT300) : Case study 7-Eleven Malaysia Holdings Berhad / Floria Saran Panai … [et al.]

• Main Authors: Panai, Floria Saran, LangubYolanda, Yolanda
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Risk and uncertainty; Marketing; Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/48650/1/48650.pdf; http://ir.uitm.edu.my/id/eprint/48650/
• Institution: Universiti Teknologi Mara

In this modern era, many people especially the businessman compete to achieve their best performance while attracting customer to their service. As for our project, we had chosen an established company called 7-Eleven Enterprise as our case study topic. Our purpose of this case study are to collect more information in details regarding their products and services, management of the company and their future plans. In order to collect more information about this company we had conducted an interview with two nearby 7-Eleven stores which are located at Desa Ilmu and Samarindah in Kota Samarahan.