ENT 530 Social Media Portfolio: Spicy Salted Egg Aducktive Cornflakes / Ahmad Syafiq Ikhwan Zamari

• Main Author: Zamari, Ahmad Syafiq Ikhwan
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Marketing; Cooking
• Online Access: http://ir.uitm.edu.my/id/eprint/48836/1/48836.pdf; http://ir.uitm.edu.my/id/eprint/48836/
• Institution: Universiti Teknologi Mara

Salted Egg Cornflakes offers and develop a products based on cornflakes, butter, chillies, salted egg and curry leaves to give the satisfaction to the customers who want to eat spicy cornflakes as their snacks. The product is using a high quality material, had a true delicious taste and comes with affordable price in term of attracting many people. Salted Egg Cornflakes target customer is family, student and children since it is suitable for all ages. Salted Egg Cornflakes marketing strategy is to emphasize the quality and price of product. The business has been in operation since 2020 and provides delivery service to customers in Malaysia and provides Charge on delivery (COD) service in Kota Bharu area, Kelantan. Therefore, I develop marketing strategy to expand my business and attract customer to buy Salted Egg Cornflakes by created Facebook Page since social media such as Facebook, Instagram, Twitter, Tiktok and other types of platforms have the power to attract customers. Besides that, I had learnt how to post content in Facebook post for business product whether teaser posters, soft sell and hard sell. The business will increase many supporters and grow its market worldwide through teaser, hard sell, and soft sell. In addition, I also learn how to use eUsahawan Portal to record the sales through eUsahawan Portal.