Sinsilog Restaurant Enterprise / Mohd Noh Hafifie Mapatoba ... [et al.]

• Main Authors: Mapatoba, Mohd Noh Hafifie, Akmad, Dilsa, Littor, Boni, Asiman, Masran, Hamri, Muhd Siraj Munir
• Format: Entrepreneurship Project
• Language: English
• Published: 2011
• Subjects: Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/48896/1/48896.pdf; http://ir.uitm.edu.my/id/eprint/48896/
• Institution: Universiti Teknologi Mara

SINSILOG Restaurant that provides freshwater fish. Before we made this decision, we already did various methods to identify the opportunity in the business field. Nevertheless, our company name is SINSILOG ENTERPRISE which established as partners' company. We are expecting to run the business as of 1 APRIL 2011. We choose this kind of business whereby we want to utilize other food that never been commercialized but the demand in other country is quite high, so it is time for us to introduce a freshwater restaurant concept especially in Sabah where we are trying to startup our business which to give a try on our own freshwater fish and have a different taste of fish delicacy beside seafood that commonly can be found anywhere. Apart from that, Peninsular Malaysia are commonly can be served with to freshwater fish usually being serve in certain hotels but it is not really grab the attraction of the Sabahan. The dishes for freshwater fish such as Empurau fish dishes can exceed until RM 850 per serving which can be found in Sarawak. This is one of the type of Freshwater fish that we going to plan to have in our restaurant when we want to expand our business later.