Juice Paradise / Nurkhairunnisa Mohd Salleh ... [et al.]

• Main Authors: Mohd Salleh, Nurkhairunnisa, Ramlan, Mohammad Raimi, Petrus, Fennie, Alias, Saida, Mohd Arif, Sarina
• Format: Entrepreneurship Project
• Language: English
• Published: 2011
• Subjects: Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Beverages; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/48932/1/48932.pdf; http://ir.uitm.edu.my/id/eprint/48932/
• Institution: Universiti Teknologi Mara

This business plan is Juice Paradise, a new small-sized cafeteria located at One Borneo Hypermall which leisure places, Kota Kinabalu. Juice Paradise emphasis will be on healthy juice drinks. The market can be segmented into three different groups that it aims to target. The groups are women, me...