Mobile user interface design based on eye-tracking and users' mental model patterns / Aslina Baharum ... [et al.]

• Main Authors: Baharum, Aslina, Mat Zain, Nurul Hidayah, Mohd. Rusli, Nordaliela, Ramli, Ratna Zuarni, Halamy, Suhaida
• Other Authors: Ismail, Shafinar
• Format: Book Section
• Language: English
• Published: Division of Research and Industry Linkages 2017
• Subjects: Application program interfaces; Development. UML (Computer science)
• Online Access: https://ir.uitm.edu.my/id/eprint/48995/1/48995.pdf; https://ir.uitm.edu.my/id/eprint/48995/
• Institution: Universiti Teknologi Mara

In recent years, the emergence of smartphones has changed the definition of mobile phones. It has become an essential part of the peoples’ communication and daily life. Mobile application have become more popular nowadays with the emergence of smartphones, especially for online shopping. Women and...