Berjaya Painting Enterprise / Mohd Fikri Ab Rahman ... [et al.]

• Main Authors: Ab Rahman, Mohd Fikri, Abidin, Aliff Didii, Johari, Fikhry Fazli, Muhuddin, Ahmadin, Abd Karim, Noor Shazilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2010
• Subjects: Planning. Business planning. Strategic planning; Automobile industry and trade; Service industries; Spray painting
• Online Access: https://ir.uitm.edu.my/id/eprint/49136/1/49136.pdf; https://ir.uitm.edu.my/id/eprint/49136/
• Institution: Universiti Teknologi Mara

We choose the name Berjaya Painting Enterprise because "Berjaya" means successful and we are very assured that this business will success excellently after we exist and enter into its market. Painting here shows our main activity of business which is car painting service. By this, customers already know the main service that Berjaya Painting Enterprise offers to them. Lastly, "Enterprise" here means our form of business which is partnership business. Factor of choosing the name of business is one of the important things that must be considered in introducing and expanding a new business. The chosen name must be easy to be remembered by customer so that they will always find the business company that they remember. This also indirectly involves the promotion activity when they tell other people about Berjaya Painting Enterprise. Berjaya Painting Enterprise is planning to offer services to improve, change colors, modify or design, install, sale or supply vehicle accessories and the other needs for vehicle modifications. Nature of this business is automotive services and repairs shop. The services and products offered is very unique which are cheaper than competitors' price with high quality painting and repairing services. At the same time, Berjaya Painting Enterprise also displaying accessories that will be used in painting and repairing activities for customers' choices and arso offering service that based on customers' wants where Berjaya Painting Enterprise will design any graphic that following customers'preferrence. Both of these services are still have not been offered by other Berjaya Painting Enterprise's competitors. Besides this, paints that will be used in producing these services are very quality paints which can produce exactly car image like in the car game graphic.